Necessary Features for a Successful Business App: Part I

Most Necessary Features for a Successful Business Mobile App: Part I

Ensure your business has mobile app features that your customers want

You want the mobile app for your business to be its best version possible, but do you know how to actually make it into the best version possible?  If you need some support, then consider this your introduction to the first round of the most necessary features for your business app to be the best it can be!

Successful Mobile App Features Part 1

Offline mode/access/usability

There’s nothing that customers hate more than an app that they can’t use offline.  If you have the option to give them some sort of version for offline use, then do it!  It doesn’t have to be the full app, but you should offer a stripped-down version that will make them feel heard when it comes to using an app offline or without eating up data.

Easy and logical organization and navigation

From menus to categories to tabs, you’ll want to really put some extra time and effort into the organization and navigation waiting for you in this app.  If your customer can’t figure out how to get to where they’re going, they’ll go elsewhere… your competitor.  The less frustrated they are, the more they’ll like you.

Speed and streamlined use

A fast app is a useful app.  So is a streamlined, feature-focused app.  Make sure that your mobile app is not just a waste of space; that your customers can use your business’ app for something important.  This will help them use it and trust you as a provider for your service or business.  As much as possible, update the app every time you have the potential to speed up and/or streamline the app for the user’s benefit.  It’s always going to be a welcome update rather than a negative one.

Instant customer service

Customer service is great…when it’s available.  You’ll want to really help your customers get information when they want it in your app.  Whether it’s an AI chat bot or a real person, have instant customer service available through the app that actually helps answer their questions and so on.  Customers also see that a priority on customer service means that you care about them and their needs, which will help you to keep their trust and loyalty!

Push notifications

Push notifications are great choices for helping keep your customers engaged with your business even when they are doing something else.  But use them wisely.  Allow customers to pick what kind they want, their sound, and how often they come through.  If they can design their notifications to support their needs, it’ll help them keep on using the app time and time again. You don’t want to push your customers off your app with excessive notifications.

There is so much available to you to help you see just what your app can offer you when searching for the best features.  The only thing is, there are so many potentially amazing features; how do you know where to start?  This list will give you the information that you’re looking for, and it’s going to be just what you want and need to help you understand just what’s waiting for you by keeping these as your focus points!

Contact Unleashed Mobile Apps for anything mobile app for your business, from the idea, to the creation of the app, to the marketing and training and more. We are your one stop mobile app team!

I founded Unleashed Mobile Apps with the goal to help small business owners bring their visions to life.
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