The Best Free Mobile Apps For Your Small Business

When it comes to running a business in the digital age, it’s no surprise that small business owners often utilize mobile app technology to keep their work up and running. From invoice tracking to social media scheduling or even meditation, mobile...

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Stand Out From Your Competitors

When it comes to doing business and doing it better than your competition, the key to success is defining who you are as a business and sticking to it. Everyone loves a good story. Thanks to the internet your customers now...

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Women Mean Business: Women’s Equality Day

As a female business owner the inequalities in business are not lost on me. So when a day like August 26 rolls around, Women’s Equality Day, the significance of the anniversary is also not lost on me. Women’s Equality Day celebrates...

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Buckling down may not be the best course of action before a recession

Be Innovative in Your Business Before a Recession

If you’ve gone online , seen a newspaper or tuned in to the news at all in the last few days you’ve probably been inundated with fears of a forthcoming recession. If/when a recession would hit the US economy, there...

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Business as Art

I stumbled upon Stacie Scherman’s “Business as Storytelling” post the other day in the Grand Rapids Business Journal and I was delighted to see someone else have the experience I’ve had when telling folks my background. A background doesn’t define you,...

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learn how to brand your blogs into video with this tool

Marketing Videos without the Hassle: InVideo

If you’re like me, you use blogs to reach as many people as I can to teach them about what I do, help them succeed at what they do or simply blow off some professional steam from the week. But, let’s...

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Use your message and holiday traditions with your social media postings and visuals

Celebrate Holidays with Your Customers

You see them all the time on social media. The random celebratory images that circulate all year or every year for certain holidays. Half the time they’re populated with Minions or random cartoon characters or low-resolution copies from a haphazard Google...

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Reminder to keep in touch with loyal and current clients during your slump

Summertime Lovin’ on Current Customers

It isn’t even halfway through the summer and the slump is getting real. With gorgeous weather or horrible heat, it can be difficult to focus on work. It can be even harder to cultivate new customer relationships when other business folks...

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be sure you put yourself in front of your customers with visual content

Visual Content is Your Best Friend

Unsurprisingly, the best way to get your created content noticed online is by utilizing visuals. That seems like a no-brainer, but according to an article by the Search Engine Journal only 23% of 500 small business owners surveyed by Visual Objects...

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Be sure you and your business are always thinking forward and advancing with the times

The Danger of “The Way You’ve Always Done It”

Just because something worked 20 years ago doesn’t mean it still works now. The same can be said for a year, a month or even a week. It’s crazy to think about, but in the digital age when things are changing...

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