Be Innovative Before a Recession

If you’ve gone online, seen a newspaper or tuned in to the news at all in the last few days you’ve probably been inundated with fears of a forthcoming recession. If/when a recession would hit the US economy, there is never...

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Business as Art

I stumbled upon Stacie Scherman’s July 31 post the other day in the Grand Rapids Business Journal and I was delighted to see someone else have the experience I’ve had when telling folks my background. Yes, I have an English degree....

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Marketing Videos without the Hassle: InVideo

If you’re like me you use blogs to reach as many people as I can to teach them about what I do, help them succeed at what they do or simply blow off some professional steam from the week. But, let’s...

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Summertime Lovin’ on Current Customers

It isn’t even halfway through the summer and the slump is getting real. With gorgeous weather or horrible heat, it can be difficult to focus on work. It can be even harder to cultivate new customer relationships when other business folks...

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Visual Content is Your Best Friend

Unsurprisingly, the best way to get your created content noticed online is by utilizing visuals. That seems like a no-brainer, but according to an article by the Search Engine Journal only 23% of 500 small business owners surveyed by Visual Objects...

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The Danger of “The Way You’ve Always Done It”

Just because something worked twenty years ago doesn’t mean it still work now. The same can be said for a year, a month or even a week. It’s crazy to think about, but in the digital age when things are changing...

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App Development on the Rise

By now it should be of no surprise to you to learn that app development is on an upward trajectory. More businesses than not are turning to mobile app technology as websites, emails and other modes of digital tech become more...

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The Key to Success is Knowing Your Customers

By now you know how we feel about mobile apps. If we weren’t passionate about them it would be foolish to focus so much of our business on them. But as time goes on more and more people are realizing how...

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Social Media Spring Cleaning

Whether or not it really feels like spring, spring is here! Before it quickly rolls into summer come Memorial Day, why not spend some time doing some social media spring cleaning? It’s one of those tasks, like clearing emails, that can...

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Five Things You’re Probably Not Doing on Social Media

Social media. It’s a hustle. Well, it’s a hustle if you’re doing it correctly. If you aren’t utilizing a social media manager there are a handful of things you should be doing constantly to ensure that you are making the most...

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