When it comes to doing business and doing it better than your competition, the key to success is defining who you are as a business and sticking to it. Everyone loves a good story. Thanks to the internet your customers now...
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Women Mean Business: Women’s Equality Day
As a female business owner the inequalities in business are not lost on me. So when a day like August 26 rolls around, Women’s Equality Day, the significance of the anniversary is also not lost on me. Women’s Equality Day celebrates...
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Going Mobile: Apps Help Small Businesses Thrive
In 2019 the majority of large retailers in the United States have a mobile app. Mobile apps are such a major part of the retail game now that 57% of shoppers use them while shopping, according to a January piece by...
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Be Innovative Before a Recession
If you’ve gone online, seen a newspaper or tuned in to the news at all in the last few days you’ve probably been inundated with fears of a forthcoming recession. If/when a recession would hit the US economy, there is never...
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Don’t Follow the Trend, Follow Your Followers
It’s been a long time coming. Social media went from social to anti-social and back to social again. People, for a while, stopped caring about what it was they shared so long as it garnered them with more followers. The problem...
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Business as Art
I stumbled upon Stacie Scherman’s July 31 post the other day in the Grand Rapids Business Journal and I was delighted to see someone else have the experience I’ve had when telling folks my background. Yes, I have an English degree....
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Grow Your Business the Right Way
In any form of business, it’s hard to give a one-size-fits-all answer, but when it comes to succeeding in the modern business world a lot rides on your use of technology. More importantly your use and adaptation of mobile technology. That’s...
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Don’t ‘Like’ the New Instagram Changes?
For Instagrammers the “likes” and the comments often equate to success on the platform. If you can accumulate more likes than your competitors, you’re winning. Right? Well, that may not be the case anymore since the platform is seemingly doing away...
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Marketing Videos without the Hassle: InVideo
If you’re like me you use blogs to reach as many people as I can to teach them about what I do, help them succeed at what they do or simply blow off some professional steam from the week. But, let’s...
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Celebrate Holidays with Your Customers
You see them all the time on social media. The random celebratory images that circulate all year or every year for certain holidays. Half the time they’re populated with Minions or random cartoon characters or low-resolution copies from a haphazard Google...
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