If you feel that your business leads are a little thin these days, you are likely not alone, with the pandemic to the economy, most industries are suffering in one way or another. You might want to consider taking a close look at just what techniques or tips you are using to bring in those leads in the first place. Determining just what’s waiting for you in lead potential will help you keep your business as strong as possible.
Lead potential for business
Try out targeted marketing
Marketing is great, but only if it’s actually getting to the people that you’re trying to reach. If you’re struggling with sorting out just how you’re going to reach your clients properly, you’ll want to look at specific target marketing. For example, doing some customer research and then using it to design pay-per-click marketing strategies that help potential customers click through to your website or app. If you are a brick and mortar, you may consider some specials for those in the area using geo-fence/geo-location marketing.
Ask returning clients for referrals
This is an old-school and offline option for generating leads, but it’s a great one. If you’ve got a database of beloved and loyal customers, ask them to spread the word about your business to those that might be interested. Many will do this to friends and family, but it never hurts to remind them.
You can even consider sweetening the pot a bit more by offering them something like 5% off their next purchase (or a coffee on you, dinner gift certificate) if someone comes in saying that the customer referred them. However, that’s not required!
Answer forum questions in your niche
This one so often gets overlooked, but it’s such a good one! Potential customers are all over forums like Reddit and Quora. Create an account and start answering questions or making general information posts in your niche.
Potential customers will read it, find that you know what you’re talking about, and then click on the link in the answer that you put to find out more information — on your website or app. Plus, it helps you build more authority online, which is always a good thing!
Put out a mobile app
If you don’t already have a mobile app, you definitely should consider one for lead generation. Since more and more users shop consistently on their phones or tablets, it means that websites are less used, especially to certain demographics. Which this comes back to know what your target market is, to be sure you are marketing to them, where they are at.
While there is still a place for websites, there is also a more important place for your mobile app. You have a captive audience – you and only you are on that mobile app. Whether you are starting from scratch or you are revamping an old one, having a feature-rich and easy-to-use mobile app is one of your best ways to promote the lead generation, especially over the competition that may not have one yet. Mobile apps have been on the rise and continuing.
As you can see, most of everything here is about understanding your opportunity for online marketing. In our modern world, this is the case. You need to create and maintain a digital footprint that is going to help support your professional reputation, bring it to the people where they are (aka online), and then help them to see why you’re the voice to listen to!
While leads will tend to come and go, it’s nice to know that you’ve got a few ways that you can bring in some new ones, even when things are slow.
Contact Unleashed Mobile Apps at (262) 264-8623 to help propel your business into the tech age or to the top of the tech era. We can help you in a variety of ways from idea to creation, from development to marketing and even training you and your team to ensure you succeed. Let us know, we can App-Solutely help!