Be Innovative Before a Recession

If you’ve gone online, seen a newspaper or tuned in to the news at all in the last few days you’ve probably been inundated with fears of a forthcoming recession. If/when a recession would hit the US economy, there is never...

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Don’t Follow the Trend, Follow Your Followers

It’s been a long time coming. Social media went from social to anti-social and back to social again. People, for a while, stopped caring about what it was they shared so long as it garnered them with more followers. The problem...

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Grow Your Business the Right Way

In any form of business, it’s hard to give a one-size-fits-all answer, but when it comes to succeeding in the modern business world a lot rides on your use of technology. More importantly your use and adaptation of mobile technology. That’s...

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Don’t ‘Like’ the New Instagram Changes?

For Instagrammers the “likes” and the comments often equate to success on the platform. If you can accumulate more likes than your competitors, you’re winning. Right? Well, that may not be the case anymore since the platform is seemingly doing away...

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Marketing Videos without the Hassle: InVideo

If you’re like me you use blogs to reach as many people as I can to teach them about what I do, help them succeed at what they do or simply blow off some professional steam from the week. But, let’s...

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Celebrate Holidays with Your Customers

You see them all the time on social media. The random celebratory images that circulate all year or every year for certain holidays. Half the time they’re populated with Minions or random cartoon characters or low-resolution copies from a haphazard Google...

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Summertime Lovin’ on Current Customers

It isn’t even halfway through the summer and the slump is getting real. With gorgeous weather or horrible heat, it can be difficult to focus on work. It can be even harder to cultivate new customer relationships when other business folks...

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Flip Your Facebook

You’ve heard of house flipping, right? Taking something with good bones and making it better rather than just tearing it down and starting over? That’s a good way to look at social media too. Especially when it comes to Facebook, when...

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Visual Content is Your Best Friend

Unsurprisingly, the best way to get your created content noticed online is by utilizing visuals. That seems like a no-brainer, but according to an article by the Search Engine Journal only 23% of 500 small business owners surveyed by Visual Objects...

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The Danger of “The Way You’ve Always Done It”

Just because something worked twenty years ago doesn’t mean it still work now. The same can be said for a year, a month or even a week. It’s crazy to think about, but in the digital age when things are changing...

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