Don’t Follow the Trend, Follow Your Followers

It’s been a long time coming. Social media went from social to anti-social and back to social again. People, for a while, stopped caring about what it was they shared so long as it garnered them with more followers. The problem...

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Don’t ‘Like’ the New Instagram Changes?

For Instagrammers the “likes” and the comments often equate to success on the platform. If you can accumulate more likes than your competitors, you’re winning. Right? Well, that may not be the case anymore since the platform is seemingly doing away...

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Marketing Videos without the Hassle: InVideo

If you’re like me you use blogs to reach as many people as I can to teach them about what I do, help them succeed at what they do or simply blow off some professional steam from the week. But, let’s...

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Celebrate Holidays with Your Customers

You see them all the time on social media. The random celebratory images that circulate all year or every year for certain holidays. Half the time they’re populated with Minions or random cartoon characters or low-resolution copies from a haphazard Google...

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Flip Your Facebook

You’ve heard of house flipping, right? Taking something with good bones and making it better rather than just tearing it down and starting over? That’s a good way to look at social media too. Especially when it comes to Facebook, when...

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Visual Content is Your Best Friend

Unsurprisingly, the best way to get your created content noticed online is by utilizing visuals. That seems like a no-brainer, but according to an article by the Search Engine Journal only 23% of 500 small business owners surveyed by Visual Objects...

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Social Media Spring Cleaning

Whether or not it really feels like spring, spring is here! Before it quickly rolls into summer come Memorial Day, why not spend some time doing some social media spring cleaning? It’s one of those tasks, like clearing emails, that can...

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Five Things You’re Probably Not Doing on Social Media

Social media. It’s a hustle. Well, it’s a hustle if you’re doing it correctly. If you aren’t utilizing a social media manager there are a handful of things you should be doing constantly to ensure that you are making the most...

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How mobile apps can save you when social media goes silent

Surviving the Unsocial Media

The week of March 11th, for two days, March 13 and 14, all around the world Facebook and Instagram were down or working at partial capacity.  By the afternoon of March 14 the websites seemed to be up and running again,...

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Don’t Leave Your Customers Hanging During the Holidays

No matter what wintertime festivities you have in store, the end of the year is a hectic time for all business owners. Reduced hours or days off, cramming in family functions or friendly gatherings, it’s hard to keep up with your...

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