Pros & Cons of Ads in Mobile Apps | Unleashed Mobile Apps

The Pros and Cons of Ads in Mobile Apps

Consider these pros and cons for whether to have ads on your mobile app

Ads are some of the most debated things in the world of mobile app creation and use.  Do you want them or not when it comes to your mobile app?  There are pros and cons to consider for every marketplace, and you’re going to want to look at both of them seriously to make the right choice.  Let’s start with the negatives to get them out of the way and move onto the good stuff!

CONS of ads for your mobile app

There are some very important cons to consider when it comes to the mobile app you are creating for your business, non-profit, etc and the idea of using any ads with it.

It annoys customers

Frustrating, but oh so true.  Customers hate ads on mobile apps almost as much as they hate ads on YouTube or the TV.  So, there is a very real possibility that you might be frustrating your customers to no end with the simple use of ads.

It can make your app harder to use, sometimes

Occasionally, if you have ads integrated into the content, or designed as pop-ups, customers will struggle to use your app at times because it’ll feel like a minefield for some.  This can be solved mostly with proper planning, though.  It’s hardest for those that optimize their apps for phones rather than tablets.

PROS of ads for your mobile appShould you run ads on your business mobile app?

With those pesky cons out of the way, let’s take a look at the very real pros that are waiting for you, too!

Customizes content to customers

Personalizing ads to customers is always loved, even by those customers who loathe ads, to begin with.  You’ll love it, they’ll love it, and advertisers will love it, of course.  Great for showing your professionalism, too.

Helps you market other businesses like yours

One of the best ways to use ads is to help market your business or businesses similar to yours, especially if they’re other local small ones trying to make it in the world.  It’s great for helping push them forward and also making sure that your customers see how dedicated you are to doing things right!

Helps cover the costs

Perhaps the best point, really.  Ads make you money, and that money can go towards helping pay off the costs that you shelled out to create the mobile app or ad in the first place.  While perhaps not the point of lead with, it’s seriously something to consider!

The bottom line

That last point really hits home, right?  Knowing that you can help earn some extra cash from ads makes them really tempting.  Whether or not you decide that you want to put ads in your app, make sure that you prioritize training for employees.  When the right mobile app is paired with the best and most well designed ads (Especially with the different types out there), you can really accentuate the pros and minimize the cons.  This, of course, will seriously bring out the pros and really minimize the cons!

All the data is in, so now it’s just a matter of making sure that you use it correctly to help you choose what the right call is going to be for your mobile app, your business, of course and maybe even your community.

Contact TheAppMama with any questions about building your mobile app and/or how having ads in your mobile app can help offset the cost of the mobile app development. Let us help with any questions you may have.

I founded Unleashed Mobile Apps with the goal to help small business owners bring their visions to life.
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