You are unique.
What you do is unique.
Even if you are the 3rd bicycle shop in the shopping district, that doesn’t mean all the shops are the same. You all offer something different.
What makes you different from your competitors
How are you different from your competitors? It may be that you offer a few different products or services but ultimately, it is your unique qualities that help you stand out from the crowd – don’t be afraid to show them off.
Take me for example.
Just another mobile app company
When you picture a mobile app development company, who do you picture?
If you picture a 20-something recent college grad with an affinity for computers and all things techy? You’re not alone. I picture that too.
I know I’m not that 20-something and I have no problem standing among them as an outlier. In fact, I embrace it and use my experience to my advantage.
Being older than other mobile app developers means I’ve had more experience in the business world. I know first hand how tough being a business owner can be in the long term. I know what grit is and how to build relationships and customer service, because I’ve done it 20 years ish longer. 😉
How do you describe you?
Any business is boring if its description is vague (or boring) so be sure to spice yours up with what makes you uniquely you. Don’t be afraid to have fun, if that is your personality.
Have you been a gym trainer for 20 years? Did you once challenge Arnold Schwarzenegger to a bodybuilding competition? Talk about it!
What if you’re a gluten free baker? That’s trendy enough nowadays. But what if you turned to gluten free cooking because you developed an allergy in your mid 30s and you’ve dedicated your culinary expertise to making the absolute best chocolate chip cookies on earth? Tell people!
Embrace your uniqueness
Embracing your differences ties well with the idea of being open and trustworthy to your customers. Your unique experiences make your business different from every other one even if it feels like every original idea has been taken. Remember that stories resonate with people, it makes you human and since they are, they can relate. Let them relate – tell your story.
So long as you are excited about what you do, your unique take on your work will shine through to your customers. Don’t be afraid to use that.
Should you be interested in that non-20 something techy gal and her company, Unleashed Mobile Apps and how The App Mama can help your business relate to its consumers with mobile app technology, please contact us. We would be happy to speak with you about your business.
I founded Unleashed Mobile Apps with the goal to help small business owners bring their visions to life.