I’ll be completely honest with you here – I work largely with small businesses because I understand their passion and dedication.
I’ve worked in the corporate world. It has its purpose, but it just didn’t resonate with me. This country was founded on the idea of building something with your own two hands, pushing your dream forward and bringing it to fruition.
That’s what I love about small businesses.
Small Business Owners
These are people dedicated to their work. They’re hungry for information and knowledge. There is never a ceiling for learning when you’re a business owner.
You will always have new skills to learn or tasks to master. You’re human.
Be honest with your consumers – build rapport
So don’t be afraid to level with your customers. Be honest with them. Humanize yourself to further your relationship. Customers enjoy knowing that the people they are supporting are tangible individuals with needs, dreams and goals.
When you’re excited about a new workshop you’re taking part in, or learn something new that can make their experience as your client an even better one – tell them about it!
Knowing that you are making an effort to make their lives easier and your own business better shows customers how much you care about what you do. At the same time sharing those insights makes your clients feel more connected to you.
Paying an extra dollar to the local small business owner for a cup of coffee instead of going to a major chain or buying that summer dress from a local boutique versus the big box retail shop means a lot to a fellow business owner and resonates to the customer, if they know you. That dollar is promoting small businesses over large corporations. If people know how much your family loves spending time in the local water holes or local adventure places in the summer or that you adore your golden retriever it gives Small Business Saturdays an even more special place in their hearts.
After all, if your clients feel like family, why not treat them like family?
We can’t help you be more honest, but if you are looking for more ways to reward your loyal customers or treat your occasional customers to something special (like Community Bark did with their punch cards), then let us know. We have an app for that and happy to share with you how your mobile app can open more doors for your current customers and new ones. Contact Unleashed Mobile Apps today!
I founded Unleashed Mobile Apps with the goal to help small business owners bring their visions to life.