In this ever changing world, one thing is certain – you have to be willing to grow with the times. Right now everyone is on their phone regardless of their age. Phones are constantly informing us what is going on with the news, our local hot spot, our friends on social media, specials and coupons, our grocery store, our favorite spa and the like. In order to succeed with your business you have to be willing to put in the leg work to grow your brand.
Here are 5 reasons why it would be beneficial to have an app for your business:
1. Brand Awareness
You have put in a lot of time and energy into your business, why not show it off? Let your customers get to know your brand better. More customers will stop in if they like what they see on your app or website. An app is an easy way for customers to navigate your business, and only your business. All generations like apps because all they have to do is ‘tap’ around. Apps make it easy for everyone to get to know your business better without so much other stuff in the way.
Most of your competitors already have an app so don’t get left out! Your customers are already using apps for everything else (realtors, grocery stores, restaurants, bars, etc.) and they expect you to have one too.
Having a mobile friendly site isn’t the same, but is essential, so don’t get me wrong. An app is a step above your mobile website. It is something you and your consumers can interact with. You can put pictures, notifications and push alerts on your app, loyalty programs so your customers are constantly being reminded about your business but in a non-obtrusive manner. Things can be missed with a website, especially if they can’t find it. An app makes content easy to find and easy to maneuver, which makes your customers happy.
Apps are a great marketing tool. You can offer special coupons and promotions that are only available through the app, thus making it more valuable to you and your customers. Putting items like these on the app makes it more convenient too. Your customers are less likely to lose them which they will appreciate.
The app can also send out notifications reminding your customers about those specials they saved, new offers, time for a follow up, a reminder about a new widget uploaded or just hey, don’t forget about us. Why not get something that will advertise for you? You can set up your app to send out your promotions for the day, week, or month.
Are you sold on mobile apps for your biz now?
There are many positive points to having an app and growing with technology. Customers constantly have their phones in their hands. Make sure your business is there because we already mentioned your customers are… but don’t forget that your competitors are as well.
We can custom design your mobile application or we have an easy peasy DIY mobile app option for you and your business. So check out our mobile app options and Contact Us with any questions or concerns you may have!
I founded Unleashed Mobile Apps with the goal to help small business owners bring their visions to life.