In this ever changing world, one thing is certain: you have to be willing to grow with the times. Right now everyone is on their phones; it doesn’t matter your age. Phones are constantly informing us what is going on with Facebook, Google, Twitter, Instagram, and the like. In order to succeed with your business you have to be willing to put in the leg work to grow your brand. Here are some reasons why it would be beneficial to have an app for your business.
You have put in all lot of time and energy into your business, why not show it off? Let your customers get to know your brand better. More customers will stop in if they like what they see on your app. An app is an easy way for customers to navigate your business. Even older generations like apps because all they have to do is ‘tap’ around. Apps make it easy for everyone to get to know your business.
Most of your competitors already have an app; don’t get left out! Your customers are already using apps for everything else (realtors, grocery stores, restaurants, bars, etc.) and they expect you to have one too.
Having a mobile friendly site isn’t the same. An app is something you can interact with. You can put pictures, notifications and alerts on your app so your customers are constantly being reminded that you are there too. Things can be missed with a website. An app makes content easy to find and easy to maneuver, which makes your customers happy.
Apps are a great marketing tool. You can offer special coupons and promotions that are only available through the app, thus making it more valuable to you and your customers. Putting items like these on the app makes it more convenient too. Your customers are less likely to lose them which they will appreciate.
The app can also send out notifications reminding your customers that you are there. Why not get something that will advertise for you? You can set up your app to send out your promotions for the day, week, or month.
There are many positive points to having an app and growing with technology. Customers constantly have their phones in their hands. Make sure your business is there too.